Okay, why not. Here’s a 4th article

Okay, why not. Here’s a 4th article

Tell me if this sounds familiar…

You have a big announcement…the kind of thing you want the entire team to hear about all at once.

Maybe you just closed a big sale, made a key hire, or locked down that next round of funding. Or, maybe you finally decided on a new logo and branding.

The point is, you have something to share and you need to share it with everyone.

How do you do It?

As the CEO of a fast-growing company, this was a scenario I found myself in multiple times a month. Usually the solution started with…

“Let’s hold an ‘All Hands’ Meeting…”

All hands meetings are great, but what if you have something to say that can’t wait for the next schedule meeting? Do you call an impromptu meeting every time you have an important announcement to make?

That might work in the early days when your team is tiny, but as it scales…no way!

And these days, in-person meetings aren’t just unproductive, they’re unsafe, and potentially illegal.

So while “All Hands” meetings are great (when we’re not in the middle of a pandemic), they just aren’t enough. Especially these days.

Ok, then…

“What about Slack?”

Slack is great. 

I love Slack, and I’m betting you do, too.

But you know as well as I do that important messages become vapor in a matter of seconds…pushed off the screen with chatter about the latest project or what people are having for lunch.

Like that time I had an idea to build a promotion around the upcoming 20th anniversary of the company’s very first sale…

How Slack conversations get derailed…

We never did that 20th anniversary promo…yet another potentially-brilliant idea is lost forever in the “noise” of Slack.

And just so you know, I wasn’t mad at Shannon. We use Slack to let our team members know when we’re running late, so she was using the tool the right way. 

I was the one who picked the wrong tool for the job.

At the end of the day, Slack is great for water-cooler conversation, but what I’m looking for is the digital equivalent of a company bulletin board.

NOTE: I recognize that there are literally dozens of advanced (and not-so-advanced) Slack workflows that might resolve the issue, above, but I don’t have time to learn them, and I’m guessing you don’t, either. I just want to communicate with my team, and I shouldn’t have to become a Slack “Power User” to do that. (Please nod if you agree.)

Ok, so if Slack isn’t the “one team communication tool to rule them all” and if a company-wide meeting aren’t in the cards, either, then…

“What about email?”

In many ways, email is the ideal team communication tool:

  • It’s push not pull. There are no additional apps or logins required to consume your message, and it doesn’t create “another inbox” that everyone has to check. Best of all, it’s already built into your team’s daily routine, so there’s not a question of if they’ll see your message.
  • There’s less noise and more engagement. Unlike Slack, your email inbox isn’t inundated with constant chatter. When you open an email (especially on mobile) all you see is that email. There’s nothing else to distract you. And because emails aren’t consumed in real time, the receiver can decide the time and place that’s best to read your email, meaning your message gets the attention it deserves.
  • It’s insanely easy to use. Email isn’t some flavor-of-the-week tool your team has to learn, so there’s no setup or “switching costs. It’s email! Everyone in the company already has an email address, and everyone already knows how to use it. It just works!

After considering a multitude of communication options, I eventually settled on good ol’ email. In fact, I took it one step farther and started sending out a weekly company email newsletter.

Yes, I see the irony of announcing an email newsletter in Slack. 

I didn’t know it at the time, but this wound up being the exact moment the idea for Recess was first conceived.

The weekly newsletter was a hit with the team, and communication across the entire company was better than ever. (I guess email isn’t dead after all.) 

But email is still limited. For example…

  • Normal email makes segmentation difficult. Sending to the entire team is fairly easy, but what if I want to send something to just one of my teams? Or just my top-level execs? Sure you can drop everyone in a CC field, but that cumbersome and mistakes are bound to happen. (Ask me how I know.)
  • Normal offers limited design and branding and templates are non-existent. I’m not trying to be super fancy, but it would be nice if our company communications looked a bit more put together and “professional” than the standard one-to-one email.
  • Normal email doesn’t encourage feedback and interaction. Yes, team members can hit reply, but they don’t have built-in surveys and engagement features like most of the email marketing solutions I was accustomed to using as a marketer.
  • Normal email doesn’t let me see who opened and engaged with my message, so I’m still left wondering, “Did they even see the big announcement?”

In other words, normal email still fell short, which is why we kept looking for a better solution.

As a marketer, I was familiar with the tracking, automation, and design features offered by marketing automation tools like Mailchimp and Hubspot. The problem is, these tools are all designed to communicate with customers.

What I needed was something that worked like Mailchimp, but was designed for the particular needs of internal teams.

We searched and searched but found nothing.

So…we built it.

The Struggle Is Real (and You Aren’t Alone)

Everyone is struggling with internal comms. It doesn’t matter if I’m talking to a startup founder with a dozen team members (less if they’re distributed) or a manager at a massive enterprise, once a team get larger than 10 or 15 people, communication breaks down. It’s just a fact of scale. And the really bad news is…

The problem is getting worse, not better. There are more tools than ever to solve the challenge of team communication, but are we really any better today than we were 5…10…15 years ago? According to the leaders I’m speaking with, the answer is a big, loud “NO!” If anything, the proliferation of tools has actually made things worse. It’s fairly common for a team to “go rouge” and abandon the company-wide apps in favor of the new and shiny flavor of the week, which actually leads to an increase in communication silos and “black holes.” And the funny thing is…

We believe the problem was already solved. We believe email is, was, and always will be the ultimate medium for team communication. It just needs a little help. Our goal wasn’t to replace email. Our goal was to make email work better for teams.

And that’s why we’re building Recess. Click here to create your  account…

Meet Roland Frasier

Meet Roland Frasier

Roland Frasier is an investor and business strategist with over 1,000 acquisitions and exits completed for himself and his clients.

His current portfolio companies include real estate, restaurants, business and home services, events, eLearning, e-commerce, franchise and SaaS businesses.

He has been a principle of 6 different Inc. fastest growing companies and serves on the Stanford University Advisory Board for Global Projects and their Family Office Steering Committee.

He has been featured in Business Insider, Fast Company, Forbes, Entrepreneur, Inc, Yahoo Finance and has appeared on all major television networks.

Roland has interviewed Sir Richard Branson, Sarah Blakely, Arnold Schwarzenegger, Martha Stewart, Magic Johnson and other business celebrities, many on his award winning Business Lunch podcast.

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