Mastering CFE Consultation: Unlocking Success in Business Deals

Mastering CFE Consultation: Unlocking Success in Business Deals

Mastering CFE Consultation: Unlocking Success in Business Deals

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When structuring Consulting For Equity (CFE) deals, the CFE consultation phase plays a pivotal role. It’s not just a chance to dive into the business—it’s an opportunity to establish your authority, build rapport, and set the foundation for a profitable partnership. Here’s how to maximize the value of your CFE consultation and position yourself for success.

The Role of a CFE Consultation

A CFE consultation serves three key purposes:

  1. Understanding the Business: Spend focused time uncovering the company’s pressing issues, priorities, and goals.
  2. Positioning Yourself as an Expert: The paid consult solidifies your role as a trusted advisor, setting the tone for future collaboration.
  3. Assessing Fit: Determine if the client is someone you want to work with on a deeper level, whether as an equity partner or a paid consultant.

1. Begin with a Paid CFE Consultation

The consultation is your gateway to identifying challenges and opportunities within the business. It’s also a paid opportunity to showcase your expertise.

Benefits of a Paid Consultation:

  • Establishes credibility as a professional.
  • Provides valuable insights into the owner’s mindset and working style.
  • Identifies high-impact areas to prioritize in a future equity agreement.

Pro Tip: Use the consultation to “razzle-dazzle” the client—delivering actionable insights and a clear plan of action. This leaves them eager for more of your expertise.

2. Post-Consult: Setting the Action Plan

After the consultation, outline a clear action plan that prioritizes the most pressing issues. This plan forms the basis of your ongoing work with the client.

Key Steps:

  • Identify Top Priorities: Narrow down five to ten actionable items that will drive significant business impact.
  • Define Roles: Clarify whether you’ll take on an operational or advisory role.
  • Create a Timeline: Establish regular check-ins, whether weekly or bi-weekly, to ensure progress and accountability.

Example: In an advisory role, you might create a plan for their internal team to execute, while monitoring progress and providing feedback during scheduled meetings.

3. Leveraging CFE for Long-Term Success

CFE isn’t just about short-term consulting income. It’s about positioning yourself for long-term opportunities, such as equity in the company or a role in their eventual exit.

Strategies for Ongoing Engagement:

  • Regular Consultations: Offer annual or quarterly check-ins to refine the action plan and adapt to changing circumstances.
  • Exit Opportunities: If the client decides to sell, position yourself as a key partner in facilitating the sale.
  • Deepen the Relationship: By consistently delivering value, you become the go-to advisor for major business decisions.

Pro Tip: Many clients who start with consultations eventually involve you in larger opportunities, such as equity participation or facilitating their exit strategy.

4. Structuring the Equity Pitch

Once trust and value are established, transition into pitching your equity arrangement. Position it as a natural extension of the work you’ve already done.

Example Pitch:

“Now that we’ve identified and prioritized the key opportunities, I’d love to help you implement this plan. The way I typically do this is through an equity arrangement, where we align our success with the company’s growth. Let’s explore what that might look like.”

This approach makes the equity offer feel like a logical next step rather than a hard sell.

Final Thoughts

A CFE consultation is more than just a discovery call—it’s a powerful tool to position yourself as a trusted advisor and set the stage for long-term collaboration. By delivering immediate value and fostering trust, you’ll not only close more deals but also create lasting partnerships that drive mutual success.ry delays.

Additional CFE Consultation Resources:


Ready to explore acquisition strategies that fit your needs?

Book a Free Strategy Session with the EPIC Network to discover customized solutions to support your success.

👉 Schedule Your Free Strategy Session Now

Picture of Meet Roland Frasier

Meet Roland Frasier

Roland Frasier is an investor and business strategist with over 1,000 acquisitions and exits completed for himself and his clients.

His current portfolio companies include real estate, restaurants, business and home services, events, eLearning, e-commerce, franchise and SaaS businesses.

He has been a principle of 6 different Inc. fastest growing companies and serves on the Stanford University Advisory Board for Global Projects and their Family Office Steering Committee.

He has been featured in Business Insider, Fast Company, Forbes, Entrepreneur, Inc, Yahoo Finance and has appeared on all major television networks.

Roland has interviewed Sir Richard Branson, Sarah Blakely, Arnold Schwarzenegger, Martha Stewart, Magic Johnson and other business celebrities, many on his award winning Business Lunch podcast.

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