After Five Years and 100,000 Entrepreneurs Helped… I’m Closing EPIC for Good.
From the little perch by the bar in the family room of Roland Frasier
Wednesday, October 29th, 2025
Dear fellow investor,
It’s fitting that I am writing this to you while sitting at the bar chair here in my family room…
…between one of our favorite paintings called “Sprout” by an up-and-coming artist my wife and I discovered while traveling in London…
…and our at-home wine cellar filled with some of our favorite Burgundies, Bordeaux, and California cabs.
Fitting, because this is where it all started, and this is where it all ends.
I never set out to build an info-company, selling courses and coaching, but that’s what happened over the past five years.
In fact, “EPIC” wasn’t supposed to be “a thing” at all.
Back in 2020, the world hit pause.
Friends and colleagues were scared, confused, and worried about what was coming next, but I wasn’t. I saw opportunity in the chaos. There’s always opportunity. 😉
So I jumped on a Zoom and shared what I was doing…how I was buying and growing businesses even when the markets were chaos.
That call was originally intended to be quite small.
Just a few friends around a virtual table.
But it spread…
From One Zoom Call to a Global Movement
Friends invited friends… then hundreds joined… and before I knew it, we had 800 people on a single call.
That little conversation led to more, and as word spread and more and more people found success acquiring businesses, it evolved into the EPIC Challenge, three days of how I do deals.
I called it EPIC because it was the perfect acronym:
Ethical Profits In Crisis.
Ethical because I will only do deals where all the parties are treated fairly and get an outcome that they are satisfied with.
The profits came to sellers from selling their business and to me and my fellow buyers from acquiring cash-flowing businesses.
The crisis… I think we all remember that.
From the challenge came the 8-Week EPIC Accelerator…
…then people wanted to know more about my favorite acquisition strategy: Consulting for Equity.
Next thing I knew, I was running a full-blown training and coaching business.
Me, the guy who preaches “Stay off the org chart.”
How did that happen?
And look, I’ve loved every second of it. I really have!
We’ve helped somewhere north of one hundred thousand acquisition entrepreneurs learn how to buy, scale, and exit businesses they once thought were out of reach.
But somewhere along the way, I realized something…
The Truth: I Never Wanted to Build a Course Business
I never wanted to build a course business. I’m a deal guy.
I want to buy actual businesses and work with people who are actually buying businesses, not just “thinking” about it or “window shopping.”
So, as I focus on setting my 2026 goals during my fall “Lock-In” (think of it as kind of a pre-New Year’s resolution), I realize that the time I spend nurturing this course-based business is actually taking me away from the thing I want to do most.
Doing more (and bigger) deals.
I just don’t have time to continue running the course business and serving everyone the way I insist they be served, while also working all the deals I have closed and plan to do in the coming year.
Something’s gotta give.
Don’t get me wrong, I’ve done quite a few very high-value deals over the last few years (actually more than I imagined). But, there’s no doubt my attention has been divided…
…and it’s cost me quite a bit.
Not just millions of dollars in missed or incomplete opportunity, but personally in terms of the time I have to spend with my family and to do all the things I love most (from pickleball to creating music to travel and more).
Like I said, I’m a deal guy. I’m a quality of life guy. And I built the perfect lifestyle for myself by promising myself I would always stay off the org chart.
Over the past 5 years, I accidentally screwed that up by my own “accidental entrepreneur” experience running EPIC.
So, here’s the deal…
After Five Truly Amazing Years, I’ve Made the Decision To Close This Chapter for Good.
I’m not retiring. Not personally anyway. I can’t ever imagine doing that.
But I am retiring EPIC.
It’s served its purpose, helped tens of thousands of people learn to do something previously only reserved for private equity funds and family offices.
Retiring EPIC means that it is going away.
No new courses.
No new tools.
No new community.
I’m shutting down EPIC completely so I can return to what I love most… doing deals, staying off the org chart, enjoying my personal time.
So, from this point forward, my entire focus will be on acquisitions, partnerships, and growing, scaling, and exiting my portfolio of businesses.
I am focusing exclusively on doing deals, not EPIC courses.
Not teaching them.
Not selling them.
Just doing them.
That means every EPIC course, every framework, every training… will be gone forever after this week.
EPIC Challenge.
EPIC Accelerator.
All of it.
Once they disappear into the vault, they’ll only be available privately to my top clients and acquisition partners, which, ironically enough, is how it was before all this EPIC business happened in the first place. 🙂
So, if you’ve ever wanted to learn exactly how I structure, negotiate, and close deals…
…the same methods that started on that little Zoom call back in 2020…
…this is your last chance to get them.
After this, they’re gone from public access for good.
Let’s close this chapter the right way…
Let’s finish EPIC.
– Roland
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